FOG CITY | Capital
Fog City Capital is a venture capital firm that invests in early to mid-stage technology and
services companies. Fog City partners with management to grow software and services firms into industry leaders.
We combine our experience of founding and growing companies, with executive leadership skills
running large organizations. Our networks and relationships in our industry focus areas, and
a willingness to roll-up our sleeves to partner with management, helps us to rapidly scale
organizations to build shareholder value.
Fog City's primary co-investor is Senvest Capital (SEC.TO), a publicly traded financial group.
Capital alone is a commodity. A truly value-added partner needs to provide much more.
Fog City Capital differentiates itself from other Venture Capital firms in the depth
of our team’s operating backgrounds and our willingness to roll up our sleeves with
existing management to rapidly grow each business. The team brings their insights,
networks and tactics to help take companies to the next level of success.
Self-sustaining growth is the foundation for long-term value creation. Fog City looks to enhance top-line growth by focusing on four major dimensions:
Ravi Bhaskaran has over 30 years experience in general management, business development, and corporate development. In his role as a Managing Partner at Fog City he has held a variety of operating and board roles in portfolio companies including Ad-Lib Digital, Visual IQ, Om Entertainment Group, Codeshelf, and SolutionSet. Earlier in his career, Mr. Bhaskaran was a management consultant at Booz Allen & Hamilton. Mr. Bhaskaran has a B.S. from the University of California, Berkeley and an MBA from the University of Chicago and London Business School.
Adit is currently CEO at one of Fog City's portfolio companies, Ad-Lib Digital. He was previously at Google for 5 years where he was Head of Sales for GA360 across Continental Europe and Emerging Markets. Prior to that, Adit worked in 5 startups in the US and Europe as owner/entrepreneur/investor, including as Executive Director at another Fog City portfolio company - Visual IQ (sold to Nielsen in 2017). He graduated summa cum laude and at the top of his class with an M.S. in Engineering and a B.S. in Electrical Engineering and Economics from Tulane University. Mr. Abhyankar speaks six languages and is on the Board of Advisors of the US-India Business Council.
Ron Vandenberg is a Co-Founder of BluLab, a next-generation creative agency focused on helping build the next visionary brands. Ron Vandenberg is a leader in the practice of creative thinking, writing, design and film. His work is inspired by the legacy of our best practitioners and firms. These firms include Siegel+Gale, Fitch and FutureBrand. Ron is honored to have worked as a creative leader with all three. He is a founding partner of FutureBrand, Blue Mint and Merchant. Ron's work as a designer has been recognized with multiple industry awards including an unprecedented Gold, Silver and Bronze CLIO, awarded simultaneously. He is a graduate of Harvard Business School Executive Program and Executive Creative Director of the iconic movie studio, RKO Pictures. Ron has been a leader and mentor to creative and business teams who have built a portfolio of legendary brands and has lectured at the Haas School of Business at the University of California at Berkeley. Prior to co-founding BluLab, Ron was Executive Creative Director at SGK, Merchant, and Blue Mint.
Michael is currently CEO of CurrencyCloud. Mr. Laven has extensive experience building, growing and leading successful technology firms in both Silicon Valley and Europe. He was previously COO of Traiana, which was acquired by ICAP for $247 million. Prior to Traiana he was the CEO of Iris Financial, a provider of equity and fixed income security trading systems; he led Iris’ buy-out by Apax Partners, a London-based private equity fund. Previously, he worked alongside Insight Capital Partners, a late-stage venture capital fund, on an investment in KW International, a London-based supplier of trading and risk management solutions. He then joined KWI as COO. Prior to KWI, Mr. Laven was President and CEO of Cohera, a developer of e-procurement solutions based in Silicon Valley, which raised $20 million in capital from major venture funds including Sequoia, Accel, Sippl-McDonald and Merrill Lynch and was subsequently acquired by PeopleSoft in 2000. Prior to Cohera, Mr. Laven was CEO of Infinity Financial Technology, a provider of risk management and trading software which held its IPO in 1997 and was acquired by SunGard Data Systems in 1998. He became the President of SunGard’s Trading and Risk Systems Division following the acquisition. Mr. Laven has also held other executive positions in both Europe and the US; he received his B.A. from Wesleyan University, an M.A. from the School for International Training, and a M.Ed. from Harvard University.
Fog City Capital partners with management to grow business
services and software firms into industry leaders. We combine our experience of
founding and growing companies to take an active role with management in developing
and executing a winning growth strategy.
We fund companies that require growth capital as well as those
undergoing transition. We will consider both control and significant minority investment
Criteria for investments include:
Ad-Lib provides brands with two unique streams of capabilities - creative management
platforms (CMP) for building and versioning audience-driven creative, and dynamic
creative optimization (DCO) for real time, feed-based ad assembly and on-the-fly
optimization of product and messaging in a single consolidated stack.
Growth Financing was provided by Fog City.
VISUAL IQ (now a part of Nielsen)
Visual IQ is the leading provider of enterprise software for next-generation
marketing investment decision support. The company's software-as-a-service
analytics solutions help marketers and agencies improve return on marketing
investments with performance insights across the complex and ever-expanding
Growth Financing was led by Fog City Capital.
SOLUTIONSET (now a part of Publicis)
SolutionSet, is a branding and technology company that helps its clients
develop rich internet applications and interactive marketing solutions.
Recapitalization and Growth Financing was led by Fog City Capital.
In the new normal, we work virtually out of multiple global locations.
If you would like to refer a deal to us that meets our investment criteria, we would love to talk to you about how Fog City Capital can add value.
Please submit a deal idea by sending us an email at firstname.lastname@example.org