The Fog City team of professionals and advisors includes seasoned executives from the software and services industries, as well as the media, marketing and advertising industries.

ADIT ABHYANKAR

Mr. Abhyankar brings more than 15 years experience in operational, marketing and sales roles in the software, finance and logistics industries. Prior to Fog City, Mr. Abhyankar was co-founder and Vice President of Gadgetworks, a logistics software and mobile technology company which was acquired by Navis/Zebra (Nasdaq:ZBRA). Mr. Abhyankar was responsible for marketing, product management and business development, and led sales to some of the top retail and CPG firms in the world, including Wal-Mart. Prior to Gadgetworks, Mr. Abhyankar was an executive at Xigo, a web-native platform and application service provider, where he led the development and sales of Xigo's flagship offering to institutional investors. Xigo raised more than $24mm in venture funding, backed by top-tier firms such as New Enterprise Associates. Before Xigo, Mr. Abhyankar held an executive role at BARRA (acquired by Morgan Stanley), the leading provider of risk analysis software, and was head of the data content group which brought in over $60 million in annual revenue. He graduated summa cum laude and at the top of his class with an M.S. in Engineering and a B.S. in Electrical Engineering and Economics from Tulane University. Mr. Abhyankar speaks six languages and is on the Board of Advisors of the US-India Business Council.

email:adit@fogcitycapital.com

RAVI BHASKARAN

Ravi Bhaskaran has over 24 years experience in general management, business development, and corporate development. Prior to Fog City, Mr. Bhaskaran led an investment in Gadgetworks, a logistics software company which was acquired by Navis/Zebra (Nasdaq:ZBRA). Under Mr. Bhaskaran's direction the company successfully signed enterprise software licenses with a number of the top retail and CPG firms in the world. Prior to Gadgetworks, Mr. Bhaskaran was the co-founder and CEO of Pyramid Consulting, a business consulting and systems integration firm. The company was acquired by Knowledge Universe (a company controlled by Larry Ellison and Michael Milken) in 1998, and by the time of its IPO in 1999 the combined entity had achieved revenues of $155 million and grown to over 1,000 employees. Prior, Mr. Bhaskaran was a management consultant at Booz Allen & Hamilton, and before that worked in the transportation and logistics industry for seven years teaming with clients including Safeway, Procter & Gamble, IBM, and Apple Computer. Mr. Bhaskaran has a B.S. from the University of California, Berkeley and an MBA from the University of Chicago and London Business School.

email:ravi@fogcitycapital.com

SENIOR ADVISORS

BRIAN MURPHY

Brian Murphy founded US Concepts in 1986 and served as Vice Chairman of CoActive Marketing Group (NASD:CMKG) thru December 2007.  He has been a recognized leader in experiential marketing and branded entertainment over the last 23 years. Specializing in the 21-34 yr old consumer, Mr.Murphy has led the development of integrated programs for some of the leading companies in the CPG, gaming, automotive, and on line sectors.  He developed the largest on premise spirits practice in the US, creating agency of record relationships with industry leaders Diageo and Moet Hennessy USA (formerly Schieffelin and Somerset).  He has created and executive produced television programs for HBO, Showtime, MTV, Comedy Central and New Line Television.  From 1994 to 2007 he  served as Executive Director and founder of the HBO US Comedy Arts Festival Aspen, one of the comedy industry’s most prestigious events, and served in 2000 as CEO of Icast Entertainment, an on line Comedy platform.

RON VANDENBERG

Ron Vandenberg is a Co-Founder of Merchant, a next-generation creative agency focused on helping build the next visionary brands. Ron Vandenberg is a leader in the practice of creative thinking, writing, design and film. His work is inspired by the legacy of our best practitioners and firms. These firms include Siegel+Gale, Fitch and FutureBrand. Ron is honored to have worked as a creative leader with all three. He is a founding partner of FutureBrand, Blue Mint and Merchant. Ron's work as a designer has been recognized with multiple industry awards including an unprecedented Gold, Silver and Bronze CLIO, awarded simultaneously. He is a graduate of Harvard Business School Executive Program and Executive Creative Director of the iconic movie studio, RKO Pictures. Ron has been a leader and mentor to creative and business teams who have built a portfolio of legendary brands and has lectured at the Haas School of Business at the University of California at Berkeley. Prior to cofounding Merchant, Ron was the Chief Creative Officer of Anthem Worldwide.

MICHAEL LAVEN

Michael Laven is currently Chief Operations Officer, ICAP Traiana. Mr. Laven has extensive experience building, growing and leading successful technology firms in both Silicon Valley and Europe. He was previously the CEO of Iris Financial, a provider of equity and fixed income security trading systems; he led Iris’ buy-out by Apax Partners, a London-based private equity fund. Previously, he worked alongside Insight Capital Partners, a late-stage venture capital fund, on an investment in KW International, a London-based supplier of trading and risk management solutions. He then joined KWI as COO. Prior to KWI, Mr. Laven was President and CEO of Cohera, a developer of e-procurement solutions based in Silicon Valley, which raised $20 million in capital from major venture funds including Sequoia, Accel, Sippl-McDonald and Merrill Lynch and was subsequently acquired by PeopleSoft in 2000. Prior to Cohera, Mr. Laven was CEO of Infinity Financial Technology, a provider of risk management and trading software which held its IPO in 1997 and was acquired by SunGard Data Systems in 1998. He became the President of SunGard’s Trading and Risk Systems Division following the acquisition. Mr. Laven has also held other executive positions in both Europe and the US; he received his B.A. from Wesleyan University, an M.A. from the School for International Training, and a M.Ed. from Harvard University.