FOG CITY CAPITAL VALUE-ADD
Capital alone is a commodity. A truly value-added partner
needs to provide much more. Fog City Capital differentiates
itself from other Private Equity firms in the depth
of our team’s operating backgrounds and our willingness
to roll up our sleeves with existing management to rapidly
grow each business. The team brings their insights,
networks and tactics to help take middle market companies
to the next level of success.
Self-sustaining growth is the foundation for long-term
value creation. Fog City looks to enhance top-line growth
by focusing on four major dimensions:
- Sales & Marketing. The Fog City team has decades of experience in positioning and selling multi-million dollar software and services contracts to Fortune 1000 clients using a combination of consultative solution selling, value-based pricing, and a strong network of personal contacts. They can bring clarity to identifying the most desirable customer segments while focusing on key client needs that are critical to winning and keeping accounts.
- Global Expansion. The Fog City
team has a track record of helping companies access
global markets both from a sales and an operating
perspective. With deep relationships, particularly
in Asia and Europe, Fog City can help businesses with
joint ventures, structuring partnerships or with identifying
the right merger or acquisition candidates to build
an international presence.
- Product & Technology Development.
The Fog City team has been very involved in technology innovation and development throughout its careers. In addition, they have strong relationships with the Venture Capital community in Silicon Valley. We can leverage these competencies to help companies build and develop technology and software that will improve customer acquisition, service and retention.
- Add-on Acquisitions. Fog City looks
beyond each individual investment to assess opportunities
for consolidation within the industry. We often look
for multiple acquisition opportunities within an industry
segment to create economies of scale, expand management
capabilities, broaden product or service lines, or
to gain entry into new geographies.